What we’re doing about it
Together with Home Instead, Honor is redefining care for older adults in communities around the world, leveraging technology, innovation, and relationships to provide quality care – every time.
Honor exists to change the way the world cares for its aging population.
As the world’s aging population continues to explode, our brands are here to provide goods and services that empower every aging adult to live on their own terms.
A new platform for aging
The Honor Care Platform combines local care, centralized operations, and best in class technology to deliver the highest quality care. This combination of human touch and technology can adapt and be tailored across our multiple home care networks. And it positions Honor to rapidly scale quality care for aging adults worldwide.
It started close to home
After co-founding Meebo, which was acquired by Google, Seth Sternberg and his co-founders had a list of ‘rules’ for whatever came next: 1) look a human in the eye, and know that you could make their life fundamentally better; 2) millions not just one (as it relates to impact); and 3) find a hard problem to work on - or better yet, solve.
A combination of these rules, coupled with Seth seeing that his mom was starting to slow down, caused him to bring the idea of caring for aging adults to Sandy Jen, Monica Lo, and Cameron Ring. Together, these four founded Honor. Honor initially started as a home care agency, scaled to a national network of home care agencies, all supported by a technology platform created to strengthen the relationship between Care Professional and client.
In 2021 Honor acquired Home Instead, the world’s leading provider of in-home care for aging adults, founded by Paul and Lori Hogan. Paul and Lori also had first-hand experience with navigating in-home care for an aging loved one, helping Paul’s grandmother, Grandma Manhart, age and thrive safely in her home. Their experience turned into a solution which grew into the world's largest home care franchise network*.
A tech "unicorn," Honor is backed by investors from Baillie Gifford, Andreessen Horowitz, T. Rowe Price Associates, Inc., and others. Never before has a company had this much reach or this much investment in technology to solve how we care for the world’s aging adults and Care Pros.
Leadership Principles
Our Leadership Principles are the foundation for translating our mission into action. These principles define how we show up and make decisions, and how we hire, develop and grow talent. From individual contributors to people managers, every one of us is a leader. By embracing these principles, we enable a culture of respect, collaboration and accountability that is essential to our success.
Are Mission First
Leaders demonstrate a genuine passion for our mission. They prioritize decisions and activities that move the mission forward.
Relentlessly Focus on Clients
Leaders always start with the client and work backwards. They are maniacally focused on creating solutions that lead to better care for our clients.
Always Push
Leaders set a high bar for themselves and others. They know that mediocrity isn't an option; they set ambitious goals, always strive for better, and commit to delivering top-notch service and outcomes.
Identify Problems
Leaders have a keen sense that an identifiable problem is present. They identify it, determine the root cause and propose a solution. Leaders ensure solutions are implemented and partner as necessary.
GSD
Leaders make tangible progress, delivering quality and timely results. When looking at their accomplishments over the course of a month, it's staggering what they have accomplished and how much they have moved the organization forward.
Think Systematically
Leaders consider the impact their ideas and actions have on the entire organization before making decisions. They consider inputs from across the organization and think about how their outputs will impact the entire company and its constituents. They prioritize what’s best for the broader business beyond their own team and don’t sacrifice long-term success for short-term results.
Are Brutally Honest with Themselves
Leaders are self-aware. They are able to assess their strengths and weaknesses and objectively evaluate their performance, decisions, and behaviors. They are constantly evaluating whether their favored approach to solving a problem is indeed still the right one or whether new information suggests a new course.
Tend to be Right
Leaders have strong judgement, make decisions using informed data, good instincts and learned experiences. They actively seek out diverse perspectives and know that they can learn from others - even in areas where they are considered an expert. Leaders honor current constraints of the business and over time their decisions prove to be correct.
Balance Incremental and Radical Change
Leaders know when to pursue incremental progress and when to completely reinvent. They value making small, systematic changes over time to solve problems and push for audacious goals and embrace unconventional approaches to deliver transformative results.
Find Those Better than Themselves
Leaders seek out those that are better than themselves, listen to them, actively engage them in meaningful work and develop them. They recognize exceptional talent and willingly move them through the organization.
Fly High & Dive Deep
Leaders operate at all levels. They know when to stay connected to the details to enable execution and when to stay high level and empower others. Leaders audit when data and anecdotes differ.
Build Trust
Leaders are forthright and ethical. They openly seek the truth and the best path forward, communicating openly, honestly and respectfully. They willingly receive and give feedback. Leaders are not dogmatic - they welcome different perspectives, experiences and identities.
Disagree and Commit
Leaders address difficult topics directly and openly, and actively participate in candid conversations to resolve issues. They expect conversations to happen "in the room" knowing that this keeps the full team aligned and moving quickly. They don't yield their position for the sake of consensus, but rather based on compelling evidence or logic. Once a decision has been reached, they are fully committed and execute with the group.
