CEO and Co-Founder, Honor Technology

Seth is a seasoned entrepreneur and visionary leader, currently serving as CEO and Co-Founder of Honor, a healthtech company focused on redesigning the aging journey. Under his leadership, Honor acquired Home Instead in 2021, creating the largest in-home senior care network in the western hemisphere. Prior to Honor, Seth co-founded Meebo, a consumer internet company focused on instant messaging, which was acquired by Google in 2012

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Co-Founder, Honor Technology

Sandy Jen is a Co-Founder of Honor, driven by a mission to improve the lives of aging adults through technology. Previously, she co-founded and led engineering at Meebo, which was acquired by Google in 2012. Sandy is also active in mentoring entrepreneurs, particularly women in technology, and serves on the board of Ultimate Impact, a youth development organization.

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Co-Founder, Honor Technology

Cameron is a Co-Founder of Honor, with a background in building innovative technology companies. He co-founded and served as Chief Architect for the software company Plaxo, and also co-founded Dandelion Chocolate. Cameron played a key role in developing Honor's Care Platform.

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Co-Founder, Honor Technology

Monica is a Co-Founder of Honor, focused on driving innovation in the home care industry. She has a background in strategy and operations from Safeway and A.T. Kearney, and holds an MBA from Stanford and an MPA from Harvard Kennedy School.

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President, Honor Technology

As President of Honor, Ian Clarkson brings technological acumen and operational expertise to drive innovative solutions. His experience includes leadership roles at Nerdy, Sears Home Services, and Amazon, where he led AmazonFresh.

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CFO, Honor Technology

Andrew Steinberg is the Chief Financial Officer of Honor, with a strong background in M&A, corporate finance, and strategic planning. Prior to joining Honor, he held senior leadership positions at Evercore, Google, and Booz Allen Hamilton.

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Chief Communications Officer, Honor Technology and Home Instead, an Honor Company

Kim Atkinson is the Chief Communications Officer at Honor and Home Instead, leading brand, marketing, and communications efforts. She has over 20 years of experience in the medtech, healthcare, and hospitality industries, with previous leadership roles at SmileDirectClub, Athletic Greens, and IHG.

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Chief Legal Officer, Honor Technology

Sharon is responsible for legal, standards, and advocacy matters at Honor. With over 30 years of experience providing strategic counsel to companies at the forefront of emerging industries, she has served in key legal roles at AirTouch Communications (now Vodafone Group), CNET Networks, and Meebo, where she met Honor’s founding team.

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Chief People Officer, Honor Technology

Heidi Robinson is Honor’s Chief People Officer, focused on organizational health, people strategy, and employee experience. Her experience includes leadership roles at Amazon and Nerdy, where she built the product and design functions.

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CEO United Kingdom & International, Home Instead

Martin Jones is the CEO of Home Instead United Kingdom and Home Instead’s international operations. Under his leadership, Home Instead UK has become the #1 home care provider in the United Kingdom. Martin has also been recognized with an MBE for his contributions to older people.

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Senior Vice President of Operations at Home Instead, an Honor Company

Linn Free is the Senior Vice President of Operations at Home Instead, with a background in driving operational excellence. He has extensive experience from his time with Yum! Brands, including serving as Yum!’s Global Director of Operations for KFC and COO for KFC Canada.

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EVP, Head of Engineering, Honor Technology

Preeti Kaur is the Executive Vice President and Head of Engineering at Honor, known for her people-centric leadership and focus on iterative development. Her experience includes leadership positions and roles with Adobe, Carta, Premise Data, and The Climate Corporation.

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EVP, Data, Honor Technology

Dan Lee is Honor’s Executive Vice President of Data, leading the company’s data strategy. He has more than two decades of experience in building data-driven organizations, with prior roles including Chief Analytics Officer at Nerdy and leadership positions at Sears Home Services, Thomson Reuters Healthcare, and FICO.

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SVP of Operations, Honor Technology

Rebecca Burrows is the SVP of Operations at Honor where she leads workforce quality and strategy, and field operations. Rebecca has a strong track record of driving scale, growth and profitability from her senior leadership roles at DoorDash, Australian Post and Shell.

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SVP, Care Transformation, Honor Technology

Rebekah Stevens is the SVP of Care Transformation at Honor, leading product and program management to optimize the Care Platform. With a strong background in operations and consulting, Rebekah previously held leadership roles at Honor and Nielsen.

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