Data We Collect
We collect personal information from a variety of sources to deliver and improve our services. These include:
- Information you provide directly: When you fill out forms, call us, email, text, or use our applications or website, we may collect:
- Identifiers (e.g., name, postal address, phone number, email address)
- Demographic details (e.g., age, gender, marital status, disability status)
- Financial information (e.g., payment or insurance details, invoices)
- Employment-related information (e.g., work history, licensure, performance)
- Health information (e.g., medical conditions, care needs, vaccination status)
- Sensitive personal information (e.g., government ID numbers, login credentials, geolocation data)
- Automatically collected data: We collect certain information using cookies, pixels, and similar technologies when you use our websites or applications, including:
- Device and browser details
- IP address and online identifiers
- Website and application usage data
- Geolocation
- Partner and affiliate data: We may receive data from our Home Instead franchise partners and affiliates necessary to operate and support services, such as:
- Client care records
- Employee onboarding data
- Business operations metrics
- Other sources: We may also receive personal information from:
- Public sources
- Lead generation services
- Background check providers
- Marketing platforms
How We Use Your Information
We use personal information for business purposes, such as:
- Providing services: Coordinating care, managing schedules, and customer support
- Improving quality: Analyzing data and feedback to enhance services
- Operations and HR: Processing payments, payroll, hiring, and managing staff
- Compliance and legal: Meeting regulatory, licensure, or contractual obligations
- Security and fraud prevention: Verifying identity and protecting systems
- Product development: Testing features and improving platform performance
- Marketing: Sending promotional materials where permitted by law (with opt-out options)
- Anonymization: Aggregating or de-identifying data for analytics and research
We will also inform you if we intend to use your information for a new purpose at the time of collection and will seek your consent where required.
How We Share Your Information
We may share personal information with trusted parties for legitimate business needs:
- Subsidiaries and Home Care Partners: We share data necessary for care coordination, scheduling, and quality management with our affiliates, subsidiaries, and Home Instead franchise offices.
- Clients and Authorized Representatives: We may share relevant employment or scheduling details with clients and the facilities where they receive care.
- Service Providers: We share information with vendors who process data on our behalf to support operations like IT support, analytics, payment processing, and communications. These providers are contractually required to protect your data.
- Legal or Regulatory Authorities: We may disclose information when required by law or in response to legal requests such as subpoenas, court orders, or government investigations.
- Business Transactions: In the event of a merger, acquisition, bankruptcy, or asset sale, your data may be transferred to the successor entity. In such cases, use of your data will remain consistent with this policy.
- Third-Party Vendors (Commercial Use): We may share limited personal information (e.g., identifiers, site usage data) with third parties for advertising or marketing purposes. You may opt out of this sharing as described in the "Your Rights and Choices" section.
We do not sell or share your sensitive personal information—such as health records or government ID numbers—for unrelated purposes.
Your Rights and Choices
Depending on where you live, you may have certain rights under state or federal privacy laws. These rights generally include:
- Right to Know: You can ask us what personal information we have collected, used, shared, or sold about you.
- Right to Access: You may request a copy of your personal information in a portable format.
- Right to Correct: If any of your information is inaccurate or outdated, you may ask us to fix it.
- Right to Delete: You can request that we delete your personal information, subject to legal or operational exceptions.
- Right to Opt Out of Sale or Sharing: You may opt out of the sale or sharing of your personal data for targeted advertising or commercial purposes.
- Right to Limit Use of Sensitive Information: In states where applicable, you may limit how we use your sensitive personal information (e.g., health, precise location, ID numbers).
- Right to Non-Discrimination: We will not deny services or charge you different prices for exercising your rights.
How to Exercise Your Rights
You can submit a request using any of the following methods:
- Online Privacy Request Form (linked on our website)
- Toll-Free Phone Number: 1-855-969-6345
Before fulfilling your request, we may need to verify your identity by matching details you provide with information we maintain.
If you submit a request through an authorized agent, we may ask for proof of your authorization or a signed declaration.
State-Specific Data Privacy Rights
In addition to the rights listed above, some U.S. states have enacted their own consumer privacy laws that provide residents with additional protections and choices regarding their personal information. These laws may grant you specific rights depending on your state of residence. We are committed to honoring these rights in accordance with applicable law.
California, Virginia, Colorado, Connecticut, Utah, and Texas
Residents of these states may exercise the following rights under their respective data privacy laws:
- Know what personal data we collect, use, and share
- Access and obtain a copy of your personal data
- Correct inaccurate personal information
- Request deletion of your personal data
- Opt out of the sale or sharing of your personal data
- Limit use of sensitive personal data (where applicable)
We will not discriminate against you for exercising any of your rights under state law.
Nevada
Nevada residents may opt out of the sale of personal information under SB 220. While we do not currently sell personal information as defined by Nevada law, we will honor opt-out requests should this change. To submit a request, please use the contact information listed above.
Verification and Authorized Agents
We take your privacy seriously and verify all requests to protect against fraud. We may ask for:
- Identification details that match information we maintain
- Confirmation through email or phone
- A signed declaration if requesting specific sensitive data
If you designate an authorized agent to act on your behalf, we may request a signed authorization or legal documentation to validate the request.
Other Preferences You Can Manage
- Marketing Preferences: You can unsubscribe from marketing emails or texts using the opt-out link provided in those messages.
- Cookie and Tracking Tools: You can manage your cookie preferences through your browser settings or by visiting our [Cookie Preferences] page.
- Global Privacy Signals: If your browser supports Global Privacy Control (GPC), we will treat it as a valid opt-out request.
To learn more about your privacy rights or how we respond to these signals, visit our full Privacy Policy or contact our Privacy Team.
Links to Other Websites and Social Media
Our websites may include links to other websites or services that are not owned or controlled by Honor. If you click on a third-party link, please understand that their privacy practices apply—not ours. We recommend reviewing the privacy policies of any third-party sites you visit.
We may also maintain profiles or pages on social media platforms (such as Facebook, Instagram, LinkedIn, or YouTube). Any information you share with us through those platforms is also subject to their respective privacy policies, which may differ from this one. We encourage you to review the privacy settings and terms provided by those services before interacting with us on social media.
Security
We take the security of your personal information seriously and use reasonable administrative, technical, and physical safeguards to help protect it from unauthorized access, use, or disclosure.
This includes secure servers, firewalls, access controls, encryption in transit (such as TLS), and other appropriate technologies and protocols. However, no method of data transmission or storage over the internet can be guaranteed to be 100% secure.
Please be aware that any communication you send to us electronically (such as through email or contact forms) may not be fully secure. We encourage you not to include sensitive personal or financial information in unencrypted messages.
If you believe that your personal information has been compromised, or if you discover a potential security vulnerability involving our systems or services, please contact us immediately using the information provided in the "Contact Information" section of this policy.
Guidelines for Children
Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without verified parental consent, we will delete that information promptly.
If you believe that a child under 13 may have provided us with personal information, please contact us immediately using the information in the “Contact Information” section.
SMS Terms and Conditions
Consent and Use of Mobile Numbers
By providing your mobile number, you agree to receive SMS messages from Honor related to your inquiry, service updates, scheduling, billing, job opportunities, promotions, and other important communications. Message frequency may vary based on interactions and communication needs and may range from 50 to 3,000 messages daily across all users. Message and data rates may apply depending on your carrier’s pricing plan, including for international messages.
Data Collected and Use
We collect your mobile phone number and any information you provide during the opt-in or interaction process. We may also collect data related to your messages activity (e.g., delivery confirmations, responses) to tailor communications based on your preferences. This information is used solely for the SMS communications you have consented to receive.
Examples of SMS Messages
Shift Notification (Employment-Related Communication): You’ve been matched with a new client shift opportunity in your area. Please check your schedule in the Care Pro App or reply YES if you’re available. Msg & data rates may apply. Msg freq varies. Text HELP for help, STOP to opt out.
Emergency Alert (Honor Alerts Service): Public emergency near a client address. Please verify safety before proceeding. Check with your local office if needed. Msg & data rates may apply. Text HELP for help, STOP to unsubscribe (employment requires opt-in).
Pay or HR Notice (Employment Communication):Your weekly paystub is now available in the Care Pro Portal. Questions? Contact careprohr@joinhonor.com or call 415-300-1347. Msg & data rates may apply. Text HELP for help, STOP to opt out.
Use of Automated Technology
We may use automated technologies, including autodialers and messaging services to deliver messages. By opting in, you consent to the use of such technologies.
Opt-Out and Support
You may opt out at any time by replying “STOP” to any message. Upon receiving your opt-out request, we will promptly discontinue sending you text messages. To start receiving messages again, reply “START.” For help, reply “HELP” or contact us using the details at the bottom of this Privacy Policy.
Opting out of SMS messages does not automatically opt you out of other communication channels (e.g., email). Similarly, opting out of email does not affect your SMS subscriptions. If you submit a general opt-out request, we will unsubscribe you based on the contact information you provide.
Standard Messaging Disclosure
Please note that message and data rates may apply based on your carrier’s plan. These may vary depending on whether messages are domestic or international.
Privacy and Sharing
We do not sell or share your mobile number, SMS consent, or any information collected through the SMS program with third parties or affiliates for marketing purposes. SMS-related data is used exclusively for the purposes you consented to and is excluded from any targeted advertising or promotional sharing.
Contact Information
Honor Technology, Inc.
Attn: Privacy Officer
13323 California Street
Omaha, NE 68154
Toll-Free: 1.855.969.6345
Privacy Request Form: [linked on our website]
Policy Updates
This policy may change from time to time. We will post updated versions here with a new effective date. We encourage you to check back regularly to stay informed.
