THIS NOTICE DESCRIBES HOW MEDICAL INFORMATION ABOUT YOU MAY BE USED AND DISCLOSED AND HOW YOU CAN GET ACCESS TO THIS INFORMATION. PLEASE REVIEW IT CAREFULLY.

​Notice of Privacy Practices

(Effective April 1, 2025)

Your Privacy Matters

At Honor Technology, Inc., We are committed to protecting the privacy of your health information. This Notice of Privacy Practices applies to the clients who are receiving, or have received, home care services from a Home Instead franchise business and Honor Technology, Inc., or its affiliate, through the Honor Care Platform (collectively referred to as “We,” “Us,” or “Our”). This notice is applicable to each entity as your care provider.

This Notice of Privacy Practices explains how your Protected Health Information (PHI) may be used, disclosed, and safeguarded, as well as your rights regarding this information. We are committed to adhering to the Health Insurance Portability and Accountability Act (HIPAA) to ensure your information remains secure.

We will provide you with a paper copy of this Notice, promptly upon request, even if you have agreed to accept this Notice electronically. This notice is not a contract and does not expand Our obligations or create any rights not already provided by applicable law.


1. Our Responsibilities

We are required by law to:

  • Maintain the privacy and security of your PHI.
  • Provide this notice describing Our legal duties and privacy practices.
  • Notify you promptly if a breach occurs that compromises your PHI.
  • Use or disclose your PHI only as described in this notice or with your written authorization.

2. How We Use and Disclose Your PHI

We may use or share your PHI to provide services, coordinate care, and ensure you receive the best possible support. The following categories describe different ways that We may use and disclose your information. Not every possible use or disclosure within a category will be listed. We will abide by the restrictions on such uses and disclosures in applicable law.

a. Treatment

  • We use your PHI to deliver personalized care, including in-home caregiving services and coordination with licensed healthcare providers.
  • Examples: Sharing your PHI with caregivers, facilities, therapists, family members (with your consent), or other healthcare professionals involved in your care.

b. Payment

  • We use your PHI to bill for services, process insurance claims, and confirm coverage eligibility.
  • Examples: Submitting claims to health plans, long-term insurance companies or obtaining prior authorization for services.

c. Healthcare Operations

We use your Protected Health Information (PHI) to:

  • Manage and improve our services
  • Enhance the quality of care
  • Ensure franchise and brand standards are met
  • Provide technical support
  • Assist with recordkeeping
  • Ensure compliance with regulatory standards

We may contract with third parties to perform services on our behalf, but only after they agree in writing to terms designed to safeguard your information. These third parties may include:

  • Global survey partners
  • Technology companies providing business support
  • Consultants

We may also share information with:

  • Our affiliates, including Home Instead, Inc.
  • In the event of a merger, sale, or transfer of all or part of our business
  • As part of a corporate reorganization, stock sale, or other change in control
  • Examples: Staff training, quality assurance, satisfaction surveys and internal performance reviews.

d. Care Coordination with Family or Authorized Individuals

  • With your permission, We may share relevant PHI with family members, authorized caregivers, or legal representatives involved in your care. There may be times when We may share information with a family member, friend, or others involved in your care or payment for your care, if We determine in Our professional judgment that you do not object or you have not instructed Us not to do so.
  • For example, you may have a family member who has asked for an invoice to pay for your care and you have not objected to them doing so. If you are unable to agree due to your incapacity or emergent circumstances, We may share where We believe sharing is in your best interest.

e. Business Associates

  • We may share PHI with trusted business associates (e.g., IT providers, billing companies) who help deliver Our services. All business associates are required to safeguard your PHI under strict contractual obligations.

f. Technology and Secure Platforms

  • We deliver care through HIPAA-compliant digital platforms that support secure messaging, video calls, and electronic records. All communications are encrypted and accessible only to authorized parties.

g. Required by Law

  • We may disclose PHI to comply with legal obligations, including court orders, investigations, or public health reporting.
  • For example, reporting abuse, neglect or domestic violence or reporting communicable diseases to local health departments as permitted or required by federal, state, or local law.

h. De-Identified and Aggregate Data

  • We may use de-identified or aggregated information to analyze trends, improve services, or for research purposes. This information cannot identify you personally.

i. Research

  • We may use or share your PHI for health research, but only where approved by an institutional review board or privacy board in accordance with applicable regulatory standards.

j. Health Oversight Activities

  • We may disclose PHI to assist the government when it conducts an investigation or inspection of a health care provider or organization.

k. To Avoid Harm

  • We may disclose PHI to prevent or address serious threats to the health or safety of a person or the public.

l. For Specific Government Functions

  • We may give out information on military personnel and veterans in certain situations. We may also give your information for national security purposes, such as protecting the President of the United States or conducting intelligence operations, or to the U.S. Department of Health and Human Services to show compliance with HIPAA Privacy Laws.

m. Appointments and Services

  • We may contact you to remind you of your appointment or give you updated information related to your appointment or related scheduling information. You may ask Us to contact you in a specific way (for example, home phone or email) or to send your mail to a different address (for example, to your family member or friend’s home). We may also contact you to give you information about any scheduling alternatives, or other health care services or benefits We may offer.

n. Medical Examiner or Funeral Director

  • We may disclose PHI to coroners, medical examiners, or funeral directors as needed to carry out their duties upon an individual's death.

o. Worker’s Compensation, Law Enforcement, and Other Government Requests

  • We may use or disclose PHI for workers’ compensation claims, law enforcement purposes, or other government-authorized activities.

p. Lawsuits and Legal Actions

  • We may disclose PHI in response to a court or administrative order or in response to a subpoena or other legal proceeding.

q. Disclosures that Require your Authorization

  • Disclosures related to psychotherapy, human immunodeficiency virus (HIV) test results, or diagnosis of AIDS or an AIDS-related condition, or information about alcohol or drug treatment you received in a drug or alcohol treatment program, will not be made without your authorization except as required or allowed by law.

For all other uses or disclosures not listed above, We will obtain your prior written authorization. You may also initiate the transfer of your records to another person by completing a written authorization form. You may revoke that written authorization at any time, except to the extent that We have already relied upon it. To revoke a written authorization, please contact Us in writing using the information at the bottom of this Notice.


3. Your Rights Regarding Your PHI

You have the following rights concerning your PHI:

  • Right to Access: You have the right to request copies of your PHI in paper or electronic form. To make a request, you may contact us using the information below. We will provide you with an authorization form that specifies the information to be released, to whom, and for how long. We will review your request and generally provide you with a copy or a summary of your information within 30 days. We may charge a reasonable, cost-based fee.
  • Right to Amend: You may ask Us to correct inaccurate or incomplete information in your PHI. In certain cases, We may deny your request, such as if the information you want to amend is maintained by another entity.
  • Right to Restrict Use and Disclosure: You may request limitations on how We use or share your PHI, including with family members or others. While We may agree to such requests where required by law, We may decline if the restriction would impact the delivery of care or for Our essential business operations.
  • Right to Confidential Communications: You may request that We contact you in a specific way (e.g., using secure email, phone, or alternative addresses). We will consider all reasonable requests.
  • Right to Choose Someone to Act for You: You may authorize another person to act on your behalf by submitting a written notice and documentation supporting that person’s right to act on your behalf. If someone has medical power of attorney or is your legal guardian, that person can exercise your rights and make choices about your PHI. We will confirm this person has the authority to act on your behalf before taking any action.
  • Right to an Accounting of Disclosures: You may request a list of when and why your PHI was shared outside of treatment, payment, or operations. We will include disclosures except for those made for treatment, payment, and health care operations, and certain other disclosures (such as any you asked Us to make). You are entitled to one free list per year; additional requests may incur a reasonable, cost-based fee.
  • Right to Revoke Authorization: You can revoke any prior authorizations to share your PHI, except where We have already acted based on your consent.
  • Right to File a Complaint: If you believe your privacy rights were violated, you can file a complaint with Us or the U.S. Department of Health and Human Services (HHS) using the information below. We will not retaliate against you for filing a complaint.
    • By mail: 200 Independence Avenue, S.W., Washington, D.C. 20201
    • By phone: 1-877-696-6775
    • Online: www.hhs.gov/ocr/privacy/hipaa/complaints/‍

To exercise any of your rights above, please contact Us at privacyofficer@honorcare.com


4. How We Safeguard Your Information

We take significant steps to protect your PHI:

  • Secure Digital Platforms: All electronic data is encrypted during transmission and storage.
  • Access Controls: Only authorized employees, caregivers, and business associates can access your PHI.
  • Confidentiality Training: All staff and business partners receive training on privacy and confidentiality practices.
  • Physical Safeguards: We implement physical protections for records, including secure offices and locked storage systems.

6. Contact Information

For questions, complaints, or to exercise your rights, please contact:

Privacy Officer
Honor Technology, Inc.
13323 California St. Omaha, NE 68154
privacyofficer@honorcare.com


7. Changes to This Notice

We reserve the right to update this notice at any time. Any changes will apply to all PHI We maintain. The updated notice will be available upon request, on Our website or mailed to you.

Last Updated: Apr 1, 2025